The countryside is Melotti Family's biggest passion: a feeling with deep and ancient roots.
This passion has been inspired by tradition in accordance with the environment, human beings and the quality of life, all passed with enthusiasm from father to son. About the environment, the generosity and charm of the land of Isola della Scala in the South of Verona has abundantly lavished the cultivations of Vialone Nano Rice.
The clear and spring water and unique substances made these cultivations possible togheter, always, with the love for this beautiful land.
Giuseppe Melotti Family, farmers for generation, has specialized in the farming of the finest Italian rices, such as VIALONE NANO VERONESE Rice and CARNAROLI Rice, and they produces the best variety of italian rice since 1986.
The Farm is located in the Southern part of Verona, precisely in the area of Isola della Scala, a well-known area for the rice growing, rich in fertile soils and clear spring water.
The Melotti Farm is carried on with passion by the founder Giuseppe and his wife Rosa “Rosetta”, and their sons Gianmaria, Luca and Francesca.
The rice – chain is followed by the Family in all its steps, from the cultivation to the packaging and sale in the best distribution channels. The distribution channels range from high class restaurants, specialized delicatessen and gourmet shops.
In 2002 the family, thanks to the culinary experience of “Mamma Rosetta”, opended the Risotteria Melotti – a rice-based restaurant – in the heart of Isola della Scala. In 2013, it realized another dream…. Risotteria Melotti in New York.
Both of these restaurants, unique in their kind, offer a fully rice-based cuisine and a wide selection of Risottos from Verona and Veneto Region.
Melotti Farm can count on its part a direct point of sale dedicated to rices and rice-based specialties. In addition to this it can also be proud of an educational area called “A trip around the rice”, meant to convey and spread the knowledge of the territory and the cultivation of italian rice, which is appreciated all over the world.
The brave choice of Melotti Family to produce and process only self-cultivated rice went against the market flow, which pushed consumers toward poor and low-price products, or better toward industrial rice.
The family produce and process its rice, following high-quality standard criteria.
The processing methods remain the same as hundreds years ago, when the very first rice fields were born in the neighborhoods of Verona. The same attention and care for the selection and cultivation of the best lands is given to the rice-process. This process does not undergo any chemical or genetical manipulation. Thanks to this loving work the rice arrive intact and genuine on the connoisseurs tables, whom appreciate it for its taste and aroma.
Our WorkRead more
PREPARING THE GROUND
The good cultivation of the Melotti's Vialone Nano Veronese Rice starts form the preparation of the lands by plowing, levelling and fertilizing the soil.
THE RICE SEEDING
We practice the sowing only with rigorous selected kernels, which guarantee a high quality and uniform production.
CULTURE IN THE RICE-FIELD
The rice-field's culture needs to be followed out day by day, in order to control the floods' turnover of spring water and the following drainages, according to the growing stages of the plant and the weather conditions.
Giuseppe Melotti, supported in the Farm’s agricultural management by his son Luca, follows personally the growing evolution of the Vialone Nano Veronese Rice.
THE RICE HARVEST
For Melotti's Farm the choice of the timing for the rice harvest is also essential for a high-quality output of the product.
THE RICE DESSICATION
The unrefined rice () dries at a low temperature before getting stored in the Farm's aired rooms.
After the removal of the outer husk (the 'chaff') and the buffing of the rice, each kernel undergoes a further selection in a way which permit only the best grains to be wrapped. The Melotti's Vialone Nano Veronese Rice is ready to reach any consumer in its purity and genuineness.