31 YEARS OF MELOTTI'S RICE
The countryside is Melotti Family's biggest passion: a feeling with deep and ancient roots.
This passion has been inspired by tradition in accordance with the environment, human beings and the quality of life, all passed with enthusiasm from father to son. About the environment, the generosity and charm of the land of Isola della Scala in the South of Verona has abundantly lavished the cultivations of Vialone Nano Rice.
Dal produttore al consumatore,
oggi Filiera corta a Km0.
Seminò a mano un ettaro e mezzo di risaia ed iniziò fin da subito a vendere direttamente il proprio riso.
So our story begins ... There is still plenty to do!
The Melotti Farm is located in Isola della Scala a special region in the south of Verona in Northern Italy. This is a well-known area for the rice growing, thanks to its spring water and organic soils.
Giuseppe Melotti and his wife Rosetta, together with their sons Luca, Gianmaria and Francesca directly follow the cultivation, the processing and the sail of their rice. The distribution channels range from high class restaurants, specialized delicatessen and gourmet shops.
Since2013 the New York restaurant Risotteria Melotti NYC is fulfilling the Melotti Family dream. It has been located in the very trendy East Village in the city of Manhattan.
The short chain for a Quality Product
The family produce and process its rice, following high-quality standard criteria.
The brave choice of Melotti Family to produce and process only self-cultivated rice went against the market flow, which pushed consumers toward poor and low-price products, or better toward industrial rice.
The processing methods remain the same as hundreds years ago, when the very first rice fields were born in the neighborhoods of Verona. The same attention and care for the selection and cultivation of the best lands is given to the rice-process. This process does not undergo any chemical or genetical manipulation. Thanks to this loving work the rice arrive intact and genuine on the connoisseurs tables, whom appreciate it for its taste and aroma.
Secondo tale filosofia, il Riso e le Specialità di Riso prodotte sono vendute direttamente al consumatore presso il Punto Vendita Aziendale. Parte del riso di propria produzione viene inoltre venduto in piccole e prestigiose Gastronomie che si riforniscono di prodotti ricercati e di qualità, oltre ad essere utilizzato da cuochi di rinomati Ristoranti in Italia ma anche all'estero.
Per chiunque volesse provare il nostro prodotto, è possibile inoltre fare l'acquisto sul nostro SHOP ONLINE.
L'obbiettivo considerato all'ordine del giorno dalla Famiglia Melotti è quello di produrre un prodotto eccellente e di qualità elevata, ottimo per risotti e non solo.
Attraverso le numerose iniziative intraprese, l'azienda promuove inoltre il riso quale alimento sano e genuino alla base della nostra alimentazione.
Let's show you all the stages of rice, from cultivation to processing:
PREPARING THE GROUND
The good cultivation of the Melotti's Vialone Nano Veronese Rice starts form the preparation of the lands by plowing, levelling and fertilizing the soil.
THE RICE SEEDING
We practice the sowing only with rigorous selected kernels, which guarantee a high quality and uniform production.
CULTURE IN THE RICE-FIELD
The rice-field's culture needs to be followed out day by day, in order to control the floods' turnover of spring water and the following drainages, according to the growing stages of the plant and the weather conditions.
Giuseppe Melotti, supported in the Farm’s agricultural management by his son Luca, follows personally the growing evolution of the Vialone Nano Veronese Rice.
THE RICE HARVEST
For Melotti's Farm the choice of the timing for the rice harvest is also essential for a high-quality output of the product.
THE RICE DESSICATION
The unrefined rice ('risone') dries at a low temperature before getting stored in the Farm's aired rooms.
After the removal of the outer husk (the 'chaff') and the buffing of the rice, each kernel undergoes a further selection in a way which permit only the best grains to be wrapped. The Melotti's Vialone Nano Veronese Rice is ready to reach any consumer in its purity and genuineness.